Maarten C Smit

Experienced digital professional. Currently working at ABN AMRO.

Where I worked

2002 - 2012
Founder and general manager


After a few years of webdesign experience I founded nedwise together with Rik Schennink. We started working on the first Dutch free online calendar system Applying the freemium model we created DAgenda as a paid business version. During the following years, I was responsible for initiating and managing many other web applications and online communities including: Reluzu, Scrabbin and Innomediary.

2006 - 2007


Orangebite is a full-service internet agency. Worked as managing partner on many internet projects including and Surprise Tickets.

2008 - 2009
Founder and product manager


Together with Remy Boerwinkel, I founded Ventika BV. Ventika is a company providing innovation community software and services. During startup I was responsible for general management and management of the development team (3 FTE).

2010 - 2011
Business consultant and project manager

tam tam

Tam Tam is one of the largest full service internet agencies in the Netherlands. Worked as business consultant and (scrum-master) project manager for many clients including Nestlé Benelux, DAF Trucks, OgilvyOne and the Dutch Chamber of Commerce. Left Tam Tam because of the sale of to Sdu Uitgevers.

2010 - 2011


Founded a new online open content community for the construction industry named 'Urbika'. The community grew to 75.000 organic visitors a month within a year. was sold to Sdu Uitgevers in March 2011. In 2014 Urbika was merged into de Architect.

2011 - 2012
Online marketing manager

Sdu Uitgevers

Responsible for online marketing strategy and execution for the construction industry portfolio (amongst others Cobouw, Vastgoedmarkt and de Architect).. Mainly worked on defining and improving E-commerce KPI’s, SEO, SEA, conversion optimization, e-mail marketing, social media strategy and redefining the strategy of the business unit.

2012 - 2015
Digital marketing developer


Responsible for digital development at ABN AMRO Commercial and Merchant Bank.

  • Digital Innovation: Driving new incremental and radical digital innovation concepts

  • Digital Marketing: Strategy and execution of Digital Marketing Projects. Example: Content Marketing Strategy and development of the new ABN AMRO Insights platform.
  • 2015 - current
    Lead Change - CB Digital


    Responsible for Change at ABN AMRO Corporate Banking Digital. Working with agile teams on delivering customer value for "tomorrow" and "the day after tomorrow".

    Where I studied

    2004 - 2007
    Bachelor degree

    Erasmus University

    As I had started my own internet startups I wanted to learn more about entrepreneurship. For this reason I started studying Business Administration at the RSM Erasmus University in 2004. I finished my bachelor courses in 2006 and started the Master Program Business Information Management.

    2009 - 2010
    Master degree, MSc BA

    Erasmus University Rotterdam School of Management

    After founding a new startup I graduated Masters Degree in 2010 at the Business Information Management and Management of Innovation departments. My Supervisors were Harry Barkema, Peter van Baalen and Mark Boons.

    How to contact me?